People have all read them, offline anyway, in papers, magazines & journals among other places. Well online classified ads work the same way. They write a headline, description & post some contact details for potential buyers to get in touch with them. Offline classifieds would direct people to a phone number while online classified ads would contain the URL & an email address.

Offline he'll have to pay for almost all classifieds he post, however online there are thousands of free sites which will allow him to post his ad & of course there are plenty of low-cost sites which will also except his ad.

Apart from the fact he can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much larger audience than his local or national newspaper has so more people can potentially see his ad & act upon it.

He can post his ads online & he could have feedback & sales within a very short time as usually people just have to click on his URL for more info rather than make a phone call or send a letter.
Ads that are placed online are much cheaper than their offline counterparts; this is because space is not tight on the Internet as it is in a magazine or newspaper.

A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories.

A disadvantage of online classified ads to the web master is that it can be quite time consuming to do especially if he wants any sort of success with them, which he obviously do. However many good pieces of software are becoming available which can automatically submit his ad to lots of these sites, they aren't cheap but if he is interested try doing a search for 'classified ad software' or something similar on Google.com or Yahoo.com.

Let's get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way he'll be posting to an area where people will actually be interested in his product, this is vital.

Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products & websites with ads too so he'll have to repost his ad regularly to stay near the top of the bunch, nobody will even see his ad if it's at the bottom of another 50 ads.

Now on to the actual copy of his ad, since few classified sites allow him to post graphics he'll have to rely on his headline to grab the attention of the people scanning the ads in front of them. He can do this by using words like 'free', 'secrets', 'how-to' & other words that will make them curious to find out more. If he can, include his keywords in his headline, as some classified sites will use the headline as the link to his site this in turn will help him when the search engines examine his link popularity.

Always target the market; if he sells a product for webmasters mention 'webmasters' in the headline & body, next he should mention what his product will do for them. Now he is going to read it the idea with classified ads is to generate interest & not to actually sell anything there & then, that's far to hard to do, he want to get the reader wanting more information & he should give this to them through his website or auto responder. Your ad body should always be short, concise & to the point, a big long page sales letter will scare people off.

Follow the above few tips & he should see some results, before he goes want to put this to him. Which is better-paid or free classifieds? Well for paid classifieds have always produced much better results, advertising in "Free Classified Sites" has now become an almost automated task that means not many people actually visit & respond to classified ads. A submission spider are wonderful creatures but isn’t often interested in clicking on his well-crafted classified ad.