A small ad can generate a greater return on the investment than any other type of advertising. One can also use it in a variety of media. * Internet - posted as a classified ad at websites and in email newsletters (ezines). * Print - run as a classified or display ad in magazines. * Direct Mail - printed on a postcard & sent to target mailing lists. * Email - added as a "signature" to the bottom of email messages.

A small classified or display ad doesn't provide enough space to generate sales directly from the ad. Instead, use the ad to generate inquiries from prospects seeking more information or to generate visitors to the store or website.

A SIMPLE FOUR STEPS PROCEDURE

The following four steps procedure for creating successful little classified or display ads. He can follow this same simple procedure to successfully create his own profitable little ads.

STEP 1: PROMOTE ONE PRODUCT TO ONE TARGETED MARKET
Select one product or service to promote & tailor the ad to one targeted market. He can develop ads for many different products & target them to many different markets. But each ad will be most effective when it promotes one product to one targeted market.

STEP 2: DEVELOP A HEADLINE WITH YOUR STRONGEST BENEFIT
The headline is the most important part of his ad. It captures the reader's attention & provides a compelling reason to read the ad. The most effective headline clearly promotes his strongest benefit to readers in his targeted market.

STEP 3: REINFORCE YOUR HEADLINE WITH BODY COPY
Keep the body copy brief. Include a few power words to reinforce the benefit promoted in the headline. For example, "Quick! Easy! Immediate results guaranteed!" could be used as body copy to reinforce the sample headline in Step 2.End the body copy by telling the reader exactly how to respond to his ad. Keep it simple and make it easy. For example, "Call 1-800-123-4567 for FREE information TODAY!"